The Creative Hub is the workspace dedicated to Charlotte, the AI agent specialized in creating visual content and publishing on social media. It brings image generation, campaign building, and post scheduling together in one place.

To open it, go to the sidebar, under AGENT HUB, and click Creative.

The Creative Hub is organized into six sections available from the sidebar: Home, Campaigns, Library, Image generation, Video generation, and Editorial calendar.

The home page shows a progress checklist (connect your social networks, generate your first content, launch a campaign, schedule a post) along with three shortcuts to the main sections. Your most recently created content is also shown there.

The Campaigns section offers two creation modes: the Content campaign and the Quick creative.

The Content campaign is the full mode. It follows a five-step flow: first, you select a product and a persona from your AI Brain.

Next, you choose a marketing strategy. The AI automatically suggests two strategies based on your brand DNA — each one includes an angle, a tone, and a hook. You can accept them, regenerate them, or design your own by choosing a goal, a marketing angle, and a free-form description.

You then select up to five visual inspirations from the Agentova library (each inspiration generates a separate post), then choose the format you want — 1:1 square, 4:5 feed, or 9:16 story. Charlotte then generates the content automatically.

The Quick creative works the same way, but in four steps, without a persona or marketing strategy: you select a single visual inspiration (suggested by Agentova or uploaded by you), and you choose the number of variants (from 1 to 3) along with the format. This speeds up generation when you don't need a full strategic framework.

The Image generation section lets you create visuals from a text prompt, independently of any campaign. You can attach reference images to your prompt and choose the output ratio (1:1, 4:5, 9:16, etc.).

Editing tools are built right into the interface. They let you translate the text on an image, replace the background by describing it in writing, or remove it to get a transparent export. Any generated image can be turned into a scheduled post with the "Convert to post" button.

The Library brings together all the content created in the Creative Hub. You can filter it by type — All, Post, UGC, Images — and switch between a grid view and a list view. Each piece of content has a "Convert to post" button so you can schedule it directly.

The Editorial calendar shows all your scheduled posts in a week view. You can filter by social network — Instagram, Facebook, or LinkedIn — and move from one week to the next using the navigation arrows.